Behind the “Beautycounter”


On Monday night, I was invited to attend a Beautycounter event at L’auberge, an absolutely stunning venue & hotel in Del Mar, CA. Not only was the venue beautiful, the products of Beautycounter will change the way we view beauty.

Beautycounter is a line of skincare and beauty products that are on a specific mission…

/ “To get safe products into the hands of everyone!” /

I was first introduced to Beautycounter at an event I attended over the summer and like no surprise (I am a very visual consumer), I was instantly drawn to the packaging of the products. I didn’t quite have the time to learn about the products themselves, so I recently reached out to the representative I met to get the behind-the-scenes scoop of Beautycounter as a company, as well as the products. She extended the invite to the event in Del Mar and now here we are!

The event I could tell was a success based on the amount of people in attendance, as well as the champagne glasses everywhere! Reflecting back to the event, I feel a sense of nostalgia and I will talk more about that in a moment. During my time, I was able to take photos of some of the products that Beautycounter has to offer as well as learn more. Let’s just say there is so much more to Beautycounter than the packaging…

When it comes to me buying beauty products, there are three (3) aspects of the process that I have always focused on heavily and that is as follows:

  1. Functionality vs. Return
  2. Texture
  3. Smell


I’m shaking my head for using business terminology here but it makes sense I promise. When I worked in the cosmetics industry, I was easily persuaded into the “more is more” movement. It was my job to be surrounded by it and talk about it all constantly, so I felt a sense of urgency to obtain it all. In reality, there are only a few items that you need on a daily basis as far as a skincare routine. A few examples would be a facial cleanser, serum, and an eye cream. If you have severe troubled skin, you may need to add an additional product or two, such as an exfoliator (I have mixed feelings about this but it is a common product) and a moisturizer to use over the serum, or even another product for a specific targeted purpose.

((Now, makeup is a different story… in which more is more. ♥))

If you were to go into a department store, there are on average 10 different cosmetic brands with their own full skincare lines. The cost of cosmetics has gone up significantly because of the vast marketing ploys that have won an exceeding amount of business over the last few years. One being the constant question on if a product is “organic” or “natural”. Based off of the ingredients found in these products states otherwise and yet, we as consumers are buying into it. The psychology behind the buying process is something I find exceptionally fascinating and that might be the reason I am digging into this article now.

So what does this have to do with functionality vs. return? It’s the mere fact that the cost of some cosmetics is so high, and leaves no real benefit to the skin. I am no penny counter, but I am financially aware as to what it is that I am investing my hard-earned dollar in and I take the time to educate myself on what to use and what not to use.


Call me an odd ball, but if I do not like the texture or smell of a product, I refuse to purchase it. Texture is a big deal to me, mainly because I do wear makeup. As for the smell, if a product smells full of chemicals or has a strange scent in general, that scent is going to linger as long as you have that product on your skin. If the aroma is chemical based, it often makes me question what is in the product.

So, why am I talking about Beautycounter?…

/ “Every product you choose to put on your body counts – Beautycounter” /

I have learned that Beautycounter fits my top three (3) beauty concerns, and is here to change the image of beauty forever. B.C was founded 3 years ago by CEO Gregg Renfrew, to bring awareness to the ingredients we are allowing on our skin. Our skin is the biggest organ on our bodies, and yet we often neglect its health. Gregg caught on to studies in which the United States has only banned and restricted 11 ingredients in personal care products out of the 1,400 ingredients that the European Union has banned years ago. These are ingredients that have been linked to a cause of cancers, which is one of the biggest health concerns we face today.

Beautycounter takes their education to the next level. I find Beautycounter inspiring because they are not only trying to sell products that are better for our health and well-being, but they are educating us on how to live a healthier and more conscious lifestyle. On the website, you can look at the “Never List”, which is a list of ingredients that will not be found in Beautycounter products. You can view that list here. Another section I find absolutely brilliant on the website, is a full breakdown of the ingredients that ARE used in the products and why. They call this their “Ingredient Glossary“.

I have added the photos of the products I took at the event again so you can get a better look..





Are you ready to become more aware of the products you use on your skin? To learn more about Beautycounter, visit the website here.

With Love,


1 Comment

  1. Stephanie
    November 13, 2015 / 11:14 PM

    Wonderful post. Very informative. I am right there with you if a product smells weird or has an unusual texture I won’t get it.

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